Do you have a product or service you want to promote, but can’t afford expensive advertising? Are you interested in getting the word out on the internet but don’t have time to sit on Facebook and Twitter networking all day? Try this technique -blogger outreach. You are going to leverage the blogosphere to market and promote your product.
You have probably seen blogs with product reviews. When a blogger reviews your product, she is exposing you and your product or service to her readers. The trick is to choose blogs that are already talking to your audience.
1) Visit Google Blogsearch, Blog Catalog, Techorati, and Twitter and search for blogs that talk about your topic. Let’s say your product is natural homemade soap. You won’t want to target other soap makers, because those are your competitors. You want to target blogs that discuss natural health and beauty products, non-toxic beauty products, chemical-free skin care, sensitive skin care, or environmentally conscious products.
2) Look for blogs with lots of traffic. To determine how much traffic a blog gets, look for the SiteMeter widget and click on it. Or, look for the Feedburner widget that says how many readers the blog has. You also want to look for blogs with lots of comments on the posts, which is an indicator of the blog’s popularity with its readers.
3) Contact the blogger and ask if she will do a product review. If she agrees, you will need to send her the actual product so she can use it and form her opinion.
4) Understand that she doesn’t have to like your product. She is going to give it an honest review.
5) When the blogger reviews your product, she should provide a link back to your site so that customers can buy it.
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